The relative influence of Instagram and YouTube can be determined subjectively and depends on a number of different aspects. Both platforms have their distinct advantages and support various kinds of content producers and audiences. Here is a summary of the influence of each platform

Instagram:

Instagram focuses on sharing photographs and videos and is mostly a visual platform.

As of 2021, it had a huge user base with more than 1 billion active monthly users.

The influencer culture on Instagram, where people with sizable followings share their lives, fashion, beauty, fitness, and other things, is well-known.

Instagram influencers frequently have large, devoted followings.

The Explore tab and algorithmic feed on Instagram make it simpler for content to reach more people.

For sponsored posts, product placements, and promotions, brands frequently work with Instagram influencers.

Additional channels for interaction with viewers are provided through Instagram’s features including Stories, Reels, and IGTV.

Youtube:

Users of the YouTube video-sharing website can upload and view videos on a variety of subjects.

One of the largest social media sites, it boasts more than 2 billion logged-in active users per month.

YouTube is well renowned for its long form material, tutorials, vlogs, entertainment, and educational videos.

By posting frequently and producing interesting content, YouTube creators can build devoted fan networks.

Reaching a large audience is made possible by YouTube’s algorithm and search features.

Through advertising, sponsorships, and collaborations, YouTube offers creators a means of making money.

In the end, the objectives of the influencer or brand will determine whether to use Instagram or YouTube. While some people might prefer YouTube for longer videos and in-depth talks, others might find Instagram to be better suited for visual material and lifestyle-focused promotions. When choosing which platform to provide priority to, it’s crucial to take the target audience, content format, engagement levels, and marketing goals into account.