Basically, commercials are broadcasted in TV slots which are nothing but a short duration of several seconds. Ratings of the slots are purely based on the popularity and reach of the program. Any commercial telecasted during this high rating slot will definitely earn the maximum number of viewers. Commercials on Television can be telecasted to viewers ranging from duration of a few seconds to minutes in order to display the information about the product. Television Advertisement in Chennai conveys detailed information about a product/service to the consumers in an efficient manner.
Additionally, on television, we have numerous channels each telecast shows in various fields like news, entertainment, sports, kids and knowledge-oriented and thus it helps business owners to showcase their commercial to the target audiences via a specialized program and channel. Even more, Television is becoming interactive nowadays via SMS service, contests, gifts, and prizes thereby trying to promote the brand identity and customer’s reach. Telemarketing and Teleshopping in television also plays a role as a direct medium for selling products.
The nation’s most common leisure activity is watching TV. Television is having an impact on audiences of all demographics and age groups. Television advertising stands as the most powerful advertising medium with around 40 % of the direct impact rate. Brands N Behind is one of the top Television advertising agencies in Chennai and advertising via Brands N Behind allows you to reach regionally, locally and nationally easily. It offers the best rates and services for the effective building of the customer base and builds brand reputation by using efficient ad techniques.
Challenges of Television Advertising
#1- Scheduling the Right Spot- Definitely, scheduling the desired Spot for your target consumers is not an easy task. Viewership rate and other nuisances need to be considered before advertising your ad for better publicity of your brand.
#2- Understand Brand’s Features Better before Proceeding- For achieving grand success in your advertising, you need to remember three prominent things before proceeding and that is, Listen, Analyze and Resolve. Understand the target audience’s expectations well and then move forward to improvising your brand.
#3- Frequency Vs Reach- Advertising your ad on the television channel with no level of reach seems pointless. Analyze the channels for reaching the targeting groups seems to be a precise way of maximizing the reach. Hence, the listener’s capacity and reach for each channel need to be reviewed in a detailed manner.
#4- Dual Target Group Coverage- For magnificent reach and huge revenue return, instead of focusing on the single target group, it’s wise to advertise your business with the aim of targeting both parents and kids.
#5- Professional Media Persons- Perfect time slot and location of your ad need to be chosen. The duration of the advertisement also need to precisely decide in order to cover the necessary information about your product to the consumers effectively.
