₹50,000 might seem like a "testing budget" for big agencies, but for a startup or local business in India, it's a serious investment. The good news? If allocated correctly, it can generate real revenue, not just "brand awareness".
The Logic: Intent vs. Attention
Before we spend a rupee, understand the two types of platforms:
- Google Ads (Intent): People searching for exactly what you sell. High cost per click, but high conversion.
- Meta Ads (Attention): People scrolling Instagram/Facebook. Low cost to reach, good for generating demand.
The ideal ₹50,000 Split
Don't spray and pray. Here is the mathematically optimal split for a ₹50k budget in 2026:
1. Google Search (Bottom of Funnel) - ₹25,000 (50%)
Target high-intent keywords. If you are an interior designer, bid on "interior designers in Bangalore", not "home decor ideas".
- Avg CPC: ₹40 - ₹80
- Clicks: ~400
- Leads (at 5% conversion): 20 high-quality leads costs ₹1,250 each.
2. Meta Retargeting (Middle of Funnel) - ₹10,000 (20%)
Most people won't buy on the first visit. Show ads to people who visited your site but didn't convert. These ads are cheap and highly effective.
3. Meta/Instagram Awareness (Top of Funnel) - ₹15,000 (30%)
Use Reels and visual ads to reach new people. Focus on 1-2 key creatives.
- Avg CPM: ₹50 - ₹100
- Reach: ~200,000 impressions
- Traffic: ~1,000 visitors (at 0.5% CTR)
What to Expect (ROI)
With this mix, a ₹50,000 spend should typically yield:
- Total Traffic: 1,400+ visitors
- Total Leads: 30 - 50 qualified leads
- Brand Reach: 1.5 Lakh+ people
The key isn't spending more—it's tracking everything. Use the ADFLU dashboard to see exactly which rupee brought in which customer.