Google has relocated AI Overviews for many brand-related queries to the right-hand column of desktop search results, reports say on November 2, 2026. The move takes the AI-generated answer from the top or middle of the page to a side panel. Marketers must rethink how their brand information appears and how users click through to their sites.
What happened
Google has moved the AI Overviews for many brand-related keywords to the right-hand column of the search results page. Previously those overviews appeared at the top or middle of the main results section. The shift was first noted by Chris Long, who posted on X that the AI Overviews are now shown in a right-hand column instead of a Knowledge Panel. David McSweeney also observed the change on X, confirming that the layout now places AI Overviews in a right panel on desktop, sometimes further down the page. Both users shared screenshots that illustrate the new placement.
Why it matters
The relocation replaces traditional brand Knowledge Panels with AI-generated summaries. This changes where users first see brand information, potentially reducing the prominence of a brand’s own website in the initial view. Some observers say the side panel offers a cleaner layout, but the AI-written content may not match a brand’s own messaging as precisely as a curated Knowledge Panel. The new placement could also shift click-through patterns, affecting organic traffic and the performance of paid search campaigns that rely on top-of-page visibility.
What this means for marketers
- SEO focus shifts: Brands should optimize for the new side-panel placement by ensuring their content is AI-friendly. Structured data, clear headings, and concise answers increase the chance that the AI Overview pulls accurate brand details.
- Verified lead generation gains importance: With AI Overviews potentially diverting traffic, using ADFLU’s verified lead generation service can capture high-intent visitors who do click through to your site.
- Monitor performance: Track changes in impressions and clicks in Google Search Console, especially any new AI Overview metrics, to gauge impact.
- Adapt ad strategy: Consider using AI-driven ad copy that aligns with the tone of the AI Overview, reinforcing brand messaging across paid and organic channels.
"Whoa, Google is changing the way they're showing AI Overviews for brand searches." Chris Long, X user
The bottom line
Google’s redesign moves AI Overviews for brand queries to the right-hand column, swapping out Knowledge Panels for AI-generated content. Marketers must adapt SEO tactics, use verified lead generation, and keep a close eye on performance data to maintain brand visibility and traffic.