On November 10, 2026, Supermetrics introduced Campaign Manager, an AI chat-based tool that builds and updates ads across seven platforms, now including ChatGPT Ads. The feature promises to cut the time between data insights and campaign changes, a key efficiency boost for agencies and in-house teams.
What happened
- Supermetrics launched Campaign Manager on November 10, 2026, enabling marketers to create and modify campaigns on Google, Meta, LinkedIn, Microsoft Advertising, TikTok, Snapchat and the newly added ChatGPT Ads from within an AI chat.
- The tool lets users change budgets, status, targeting and creatives in a single request, with write access required per ad account before any change takes effect.
- Configurable approvals, permission settings and budget guardrails can be applied, and every action is logged for oversight.
- Business Context stores targets, budgets and naming rules once, so they do not need to be repeated in each conversation.
- Alerts for audits and monitoring can be sent via Slack or email.
Why it matters
- Marketers traditionally juggle multiple ad platforms, reconcile mismatched data and manually implement recommendations, a time-consuming process.
- By placing cross-platform performance data and campaign actions in the same chat window, Supermetrics aims to close the gap between insight and execution.
- The addition of ChatGPT Ads expands the reach of the tool into OpenAI’s fast-growing ad ecosystem, which hit a $1 billion annualised run rate by August 2026.
- The ability to act from either Claude or ChatGPT chat interfaces offers flexibility for teams already using AI assistants for analytics.
What this means for marketers
- Agencies and in-house teams can shorten the feedback loop from data analysis to campaign rollout, potentially improving ROI on ad spend.
- The unified experience reduces the risk of errors that arise when copying figures between platforms.
- Configurable approvals and budget caps provide governance, a concern for larger brands that need control over automated changes.
- For marketers seeking AI-first solutions, ADFLU’s autonomous SEO and GEO service can complement Supermetrics’ cross-platform AI workflow by ensuring the right audience finds the ads in the first place.
"nothing changes on an account until write access is switched on for that ad account" Supermetrics
The bottom line
Supermetrics’ Campaign Manager brings AI-driven, cross-platform ad management into a single chat, now covering ChatGPT Ads alongside the six established networks. The tool promises faster execution, tighter control and full audit trails, addressing a common pain point for marketers who must translate data insights into live campaign changes. As AI adoption in advertising accelerates, tools that blend analytics with direct action, like this one, are likely to become essential components of modern media stacks.
Sources
- 1.ppc.land