Guvi
Scaling student acquisition globally while cutting costs in half
Overview
Guvi, a leading EdTech platform for coding education, needed to scale student acquisition from a regional audience to global English, Arabic, Thai and Hindi-speaking markets. Their previous agency's SEO was manual and slow, and paid campaigns were delivering leads that didn't convert. They needed a system that could capture high-intent students at scale — organically and through verified lead generation, across every time zone.
First ranking improvements: 4 weeks. 3x growth milestone: 4 months
The Challenge
Guvi was hitting growth ceilings with their existing marketing approach:
- SEO was manual — 2-3 blog posts per month with inconsistent keyword targeting
- Paid campaigns driving signups but conversion to paying students was below 5%
- Cost per acquisition was $10+ and climbing quarter over quarter
- Global EdTech competitors dominated search for every major keyword
- No presence in AI search results (ChatGPT, Perplexity) where students increasingly research courses
Our Solution
We deployed Autonomous SEO & GEO combined with Verified Lead Generation:
- AI content engine producing 40+ SEO-optimized articles per month in English, Arabic, Thai and Hindi targeting high-intent coding-education keywords
- GEO optimization ensuring Guvi was cited in AI search results for 'best coding course' queries globally
- Verified lead pipeline capturing and scoring students based on intent signals — course page visits, pricing page engagement, comparison searches
- Automated email + WhatsApp nurture sequences personalized by course interest, language, and lead score
- Real-time CRM sync delivering hot leads to the sales team within minutes — across four time zones
The Results
Paid student acquisition tripled within 4 months of launch
Cost per paying student dropped from $10+ to under $5
First position on Google for 15 high-volume coding education keywords
AI content engine producing 40+ optimized articles monthly across 4 languages
“ADFLU's autonomous system did in 3 months what our previous agency couldn't do in a year. We're ranking for keywords across four languages and four markets we never thought we could compete in, and the lead quality is phenomenal — these are students who are actually ready to enroll.”
Services Used
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