EdTech
GuviCase study
Scaling student acquisition globally while cutting costs in half.
Headline result
3x
Student signups
First ranking improvements: 4 weeks. 3x growth milestone: 4 months.
Overview
Guvi, a leading EdTech platform for coding education, needed to scale student acquisition from a regional audience to global English, Arabic, Thai and Hindi-speaking markets. Their previous agency's SEO was manual and slow, and paid campaigns were delivering leads that didn't convert. They needed a system that could capture high-intent students at scale, organically and through verified lead generation, across every time zone.
The challenge
Guvi was hitting growth ceilings with their existing marketing approach:
- SEO was manual: 2-3 blog posts per month with inconsistent keyword targeting
- Paid campaigns were driving signups, but conversion to paying students was below 5%
- Cost per acquisition was $10+ and climbing quarter over quarter
- Global EdTech competitors dominated search for every major keyword
- No presence in AI search results (ChatGPT, Perplexity), where students increasingly research courses
Our solution
We deployed Autonomous SEO & GEO combined with Verified Lead Generation:
- AI content engine producing 40+ SEO-optimized articles per month in English, Arabic, Thai and Hindi, targeting high-intent coding-education keywords
- GEO optimization ensuring Guvi was cited in AI search results for 'best coding course' queries globally
- Verified lead pipeline capturing and scoring students on intent signals: course page visits, pricing page engagement and comparison searches
- Automated email and WhatsApp nurture sequences personalized by course interest, language and lead score
- Real-time CRM sync delivering hot leads to the sales team within minutes, across four time zones
The results
3x
Student signups
Paid student acquisition tripled within 4 months of launch
50%
Lower CPA
Cost per paying student dropped from $10+ to under $5
15
#1 rankings
First position on Google for 15 high-volume coding education keywords
40+
Articles/month
AI content engine producing 40+ optimized articles monthly across 4 languages
What Guvi said
ADFLU's autonomous system did in 3 months what our previous agency couldn't do in a year. We're ranking for keywords across four languages and four markets we never thought we could compete in, and the lead quality is phenomenal. These are students who are actually ready to enroll.
Want resultslike Guvi?
Let's discuss how ADFLU can drive similar growth for your brand.