Vedaanta Senior Living
From low-quality traffic to a pipeline of verified, high-intent buyers
Overview
Vedaanta Senior Living, a premium retirement community in Chennai, was struggling with lead quality. Their previous agency delivered volume but not buyers — 80% of leads were unqualified or had invalid contact information. They needed genuine, purchase-ready prospects for their Rs 50L+ units.
First qualified leads delivered: 10 days from kickoff
The Challenge
Vedaanta's sales team was drowning in low-quality leads:
- 80% of leads from previous agency had invalid or outdated contact info
- Sales team wasting 70% of their time on unqualified prospects
- Cost per qualified lead was over Rs 5,000 with no improvement trend
- Zero organic search presence for key terms like 'senior living Chennai'
- Competitor properties were outranking them on every major keyword
Our Solution
We deployed a combined Verified Lead Gen + Autonomous SEO engine:
- Built verified lead pipeline with multi-layer validation — email, phone, company, and intent scoring
- Launched Autonomous SEO targeting 50+ high-intent keywords in the senior living space
- Created GEO-optimized content to appear in AI search results for retirement planning queries
- Set up real-time lead alerts so sales connected with hot prospects within minutes
- Automated nurture sequences via email and WhatsApp for leads not yet ready to visit
The Results
Qualified lead volume nearly tripled within 3 months of launch
Cost per qualified lead dropped from Rs 5,000+ to under Rs 2,800
First-page rankings for 30+ high-intent senior living keywords
Every lead delivered passes email, phone, and intent verification
“The difference in lead quality is night and day. Every lead we receive now has valid contact details and genuine interest. Our sales team is finally spending time with real buyers instead of chasing dead ends.”
Services Used
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